Delaware Blue Coats 2020-21 Roster and Statistics

October 6, 2026*By*[Mat Diekhake](https://heatingup.net/author/admin/)*in*[G-League Roster & Stats](https://heatingup.net/category/teams/rosters/g-league-roster-stats/)[No Comments](https://heatingup.net/delaware-blue-coats-2020-21-roster-and-statistics/#respond)*Tags:*[Delaware Blue Coats Roster & Stats](https://heatingup.net/tag/delaware-blue-coats-roster-stats/)

Last Updated on October 10, 2026 by [Mat Diekhake](https://heatingup.net/author/admin/)

The Delaware Blue Coats’ 2020-21 season unfolded in the unusual setting of the NBA G League bubble at Walt Disney World, where the franchise put together the strongest campaign in its history. Led by rookie forward Paul Reed, who was named the league’s Most Valuable Player and Rookie of the Year, Delaware finished atop the standings and captured the G League championship. Reed’s relentless activity around the basket and on the defensive end gave the Blue Coats a constant advantage, while guards such as Gary Payton II and Derrick Walton Jr. provided experience and stability throughout the condensed schedule. The title run highlighted the organization’s successful integration of young prospects and veteran contributors, culminating in a championship game victory over the Rio Grande Valley Vipers and the first league title in franchise history.

### Roster

NO.
PLAYER NAME
POS
HT
WT
DATE OF BIRTH
COLLEGE

1
Jordan Bone
PG
6-2
180 lbs
November 5, 1997
Tennessee

2
Braxton Key
PF
6-8
230 lbs
February 14, 1997
Virginia

3
Lamine Diane
SF
6-7
205 lbs
November 7, 1997
Cal State Northridge

4
Julian Washburn
SF
6-8
205 lbs
December 18, 1991
UTEP

5
Justin Robinson
PG
6-1
195 lbs
October 12, 1997
Virginia Tech

9
Rayjon Tucker
SG
6-3
209 lbs
September 24, 1997
Little Rock

10
Jemerrio Jones
SF
6-5
175 lbs
April 9, 1995
New Mexico State

11
Ivan Rabb
C
6-10
220 lbs
February 4, 1997
California

20
Brandon Sampson
SG
6-5
184 lbs
May 1, 1997
LSU

21
Michael Frazier II
SG
6-3
200 lbs
March 8, 1994
Florida

23
Jared Brownridge
SG
6-3
200 lbs
November 13, 1994
Santa Clara

44
Paul Reed Jr.
C
6-8
218 lbs
June 14, 1999
DePaul

### Regular Season Per Game

PLAYER NAME
POS
AGE
GP
GS
MPG
PPG
RPG
APG
SPG
BPG
TOV
FGA
FGM
FG%
3PA
3PM
3P%
FTA
FTM
FT%

Paul Reed
—
—
15
15
31.5
22.3
11.9
2.3
2.0
1.8
2.6
16.3
9.6
.588
3.6
1.6
.444
1.3
1.0
.789

Rayjon Tucker
—
—
15
15
33.0
19.4
4.7
4.1
1.1
0.5
3.1
13.8
5.9
.430
5.1
1.5
.303
4.3
3.5
.828

Justin Robinson
—
—
13
13
31.1
15.5
3.4
5.9
1.6
0.4
2.2
13.5
5.2
.389
5.7
2.3
.405
2.7
1.7
.629

Jared Brownridge
—
—
15
3
24.9
12.3
1.9
1.9
0.7
0.1
0.5
9.4
4.0
.426
6.5
2.6
.402
1.3
1.1
.850

Michael Frazier
—
—
12
6
24.5
12.8
3.3
2.2
0.8
0.4
2.0
11.8
4.9
.415
5.0
1.4
.283
1.4
1.2
.824

Jordan Bone
—
—
15
3
24.8
11.5
3.1
3.8
1.7
0.0
1.5
10.9
4.1
.380
5.1
1.7
.338
1.0
0.9
.867

Julian Washburn
—
—
14
9
22.9
7.9
2.6
1.4
0.6
0.4
0.6
7.1
3.0
.420
4.8
1.7
.358
0.2
0.1
.667

Ivan Rabb
—
—
15
0
16.2
5.3
5.8
1.3
0.8
0.5
0.7
3.6
2.0
.556
0.4
0.1
.333
0.9
0.7
.769

Jemerrio Jones
—
—
12
8
25.9
6.1
8.0
2.7
1.4
0.3
1.4
6.3
2.9
.467
1.2
0.1
.071
0.5
0.2
.333

Braxton Key
—
—
12
1
12.3
4.3
2.1
1.1
0.8
0.8
0.3
4.3
1.7
.392
1.8
0.5
.286
0.5
0.3
.667

Isaiah Joe
—
—
2
2
34.0
8.5
2.0
1.5
1.0
0.5
1.5
14.0
3.5
.250
8.5
1.5
.176
0.0
0.0
—

Lamine Diane
—
—
6
0
8.5
2.5
3.3
0.2
0.8
0.7
1.2
2.2
1.2
.538
0.2
0.2
1.000
0.5
0.0
.000

Brandon Sampson
—
—
6
0
8.3
1.8
0.5
1.3
0.2
0.2
0.7
1.7
0.7
.400
0.5
0.2
.333
0.3
0.2
.500

### Playoff Per Game

PLAYER NAME
POS
AGE
GP
GS
MPG
PPG
RPG
APG
SPG
BPG
TOV
FGA
FGM
FG%
3PA
3PM
3P%
FTA
FTM
FT%

Isaiah Joe
—
—
3
3
36.7
23.3
3.7
2.7
1.7
0.0
1.3
16.0
7.0
.438
12.7
5.0
.395
2.7
2.3
.875

Paul Reed
—
—
3
3
36.0
18.7
9.0
3.7
2.3
2.3
2.7
17.0
7.7
.451
5.7
2.0
.353
1.3
1.0
.750

Rayjon Tucker
—
—
3
3
30.7
16.7
2.3
2.0
1.3
0.0
2.7
14.0
5.7
.405
6.7
1.7
.250
3.0
2.0
.667

Justin Robinson
—
—
3
3
37.7
15.3
3.0
10.7
3.3
0.0
3.7
13.3
5.3
.400
5.7
2.0
.353
2.0
1.3
.667

Braxton Key
—
—
3
0
16.3
10.7
5.7
1.0
0.3
0.3
2.0
5.3
3.3
.625
3.3
2.0
.600
1.3
1.0
.750

Michael Frazier
—
—
3
0
19.0
9.7
1.0
1.0
1.0
0.0
1.3
7.3
3.7
.500
3.7
1.7
.455
1.0
0.7
.667

Jemerrio Jones
—
—
3
0
26.0
5.3
8.7
3.3
1.3
0.7
0.3
5.7
2.7
.471
1.7
0.0
.000
0.0
0.0
—

Ivan Rabb
—
—
3
0
11.7
5.3
3.0
0.7
0.3
0.3
1.0
3.0
2.0
.667
0.0
0.0
—
0.7
0.7
1.000

Julian Washburn
—
—
3
3
20.7
4.0
2.7
0.3
1.3
0.3
0.7
3.3
1.7
.500
1.7
0.7
.400
0.0
0.0
—

Jordan Bone
—
—
1
0
15.0
2.0
2.0
3.0
1.0
0.0
1.0
5.0
1.0
.200
3.0
0.0
.000
0.0
0.0
—

### Regular Season Totals

PLAYER
POS
AGE
GP
GS
MIN
PTS
REB
AST
STL
BLK
TOV
FGA
FGM
FG%
3PA
3PM
3P%
FTA
FTM
FT%

Paul Reed
—
—
15
15
473
334
178
35
30
27
39
245
144
.588
54
24
.444
19
15
.789

Rayjon Tucker
—
—
15
15
495
291
71
62
17
7
47
207
89
.430
76
23
.303
64
53
.828

Justin Robinson
—
—
13
13
404
202
44
77
21
5
28
175
68
.389
74
30
.405
35
22
.629

Jared Brownridge
—
—
15
3
373
185
29
29
11
2
8
141
60
.426
97
39
.402
20
17
.850

Jordan Bone
—
—
15
3
372
172
47
57
25
0
22
163
62
.380
77
26
.338
15
13
.867

Michael Frazier
—
—
12
6
294
153
40
26
9
5
24
142
59
.415
60
17
.283
17
14
.824

Julian Washburn
—
—
14
9
320
111
36
20
9
5
9
100
42
.420
67
24
.358
3
2
.667

Ivan Rabb
—
—
15
0
243
80
87
19
12
8
11
54
30
.556
6
2
.333
13
10
.769

Jemerrio Jones
—
—
12
8
311
73
96
32
17
4
17
75
35
.467
14
1
.071
6
2
.333

Braxton Key
—
—
12
1
147
52
25
13
10
10
4
51
20
.392
21
6
.286
6
4
.667

Isaiah Joe
—
—
2
2
68
17
4
3
2
1
3
28
7
.250
17
3
.176
0
0
—

Lamine Diane
—
—
6
0
51
15
20
1
5
4
7
13
7
.538
1
1
1.000
3
0
.000

Brandon Sampson
—
—
6
0
50
11
3
8
1
1
4
10
4
.400
3
1
.333
2
1
.500

### Playoff Totals

PLAYER
POS
AGE
GP
GS
MIN
PTS
REB
AST
STL
BLK
TOV
FGA
FGM
FG%
3PA
3PM
3P%
FTA
FTM
FT%

Isaiah Joe
—
—
3
3
110
70
11
8
5
0
4
48
21
.438
38
15
.395
8
7
.875

Paul Reed
—
—
3
3
108
56
27
11
7
7
8
51
23
.451
17
6
.353
4
3
.750

Rayjon Tucker
—
—
3
3
92
50
7
6
4
0
8
42
17
.405
20
5
.250
9
6
.667

Justin Robinson
—
—
3
3
113
46
9
32
10
0
11
40
16
.400
17
6
.353
6
4
.667

Braxton Key
—
—
3
0
49
32
17
3
1
1
6
16
10
.625
10
6
.600
4
3
.750

Michael Frazier
—
—
3
0
57
29
3
3
3
0
4
22
11
.500
11
5
.455
3
2
.667

Jemerrio Jones
—
—
3
0
78
16
26
10
4
2
1
17
8
.471
5
0
.000
0
0
—

Ivan Rabb
—
—
3
0
35
16
9
2
1
1
3
9
6
.667
0
0
—
2
2
1.000

Julian Washburn
—
—
3
3
62
12
8
1
4
1
2
10
5
.500
5
2
.400
0
0
—

Jordan Bone
—
—
1
0
15
2
2
3
1
0
1
5
1
.200
3
0
.000
0
0
—

### [HeatingUp Impact Index](https://heatingup.net/impact-index-explained/): Regular Season Team Impact Spotlight

PLAYER NAME
ROLE TIER
MPG
USAGE TIER
PPG
RPG
APG
STK
IMPACT INDEX
NOTES
AWARDS

Paul Reed
Two-Way Interior Catalyst (1.1)
31.5
High (1.2)
22.3
11.9
2.3
3.8
106.39
Energetic interior force who played through contact, attacked the glass and made plays defensively rather than functioning as a stationary post scorer. His development was especially noticeable as a starter, with his improved three-point shooting adding another layer to an already active offensive game. [Energetic Paul Reed biding his time as a Sixers rookie](https://www.inquirer.com/sixers/paul-reed-nba-sixers-rookie-20210330.html)
NBA G League MVP (2021); NBA G League Rookie of the Year (2021); All-NBA G League First Team (2021); All-NBA G League All-Rookie Team (2021); All-NBA G League All-Defensive Team (2021); NBA G League Player of the Week (2021)

Rayjon Tucker
Primary Slashing Wing (1.05)
33.0
High (1.2)
19.4
4.7
4.1
1.6
75.10
Powerful downhill wing whose value came from pressure on the rim, transition athleticism and enough ball-handling to create beyond a traditional off-ball role. The G League assignment gave him a genuine opportunity to expand his offensive responsibility after spending the previous season moving between Utah and the G League. [Sixers to Sign Rayjon Tucker to Two-Way Deal](https://www.si.com/nba/76ers/news/sixers-sign-rayjon-tucker-two-way-deal)
None

Justin Robinson
Lead Pick-and-Roll Organizer (1.05)
31.1
High (1.2)
15.5
3.4
5.9
2.0
67.54
Lead guard duties suited Robinson, who mixed pick-and-roll creation with spot-up shooting and point-of-attack defense. He started every game in this sample and carried enough playmaking responsibility to become the connective piece between Delaware’s scorers, eventually earning another NBA opportunity with Oklahoma City. [Justin Robinson Rumors](https://www.hoopsrumors.com/players/justin-robinson)
None

Jordan Bone
Secondary Pick-and-Roll Creator (1.05)
24.8
Medium (1.1)
11.5
3.1
3.8
1.7
46.43
Speedy reserve guard who could change the tempo with the ball, particularly when Delaware needed another organizer alongside its larger creators. Bone arrived after being acquired from Lakeland and brought prior G League experience as a high-level distributor, giving the bench a more natural point-guard presence. [Jordan Bone joins Delaware after G League and NBA experience](https://bluecoats.gleague.nba.com/news/blue-coats-acquire-jordan-bone-from-lakeland-magic)
None

Michael Frazier
Bench Shot-Making Specialist (1.05)
24.5
Medium (1.1)
12.8
3.3
2.2
1.2
45.05
Movement shooter and veteran scoring option who could stretch the floor without needing to dominate possessions. His 32-point performance against Erie showed the ceiling of that reserve role, with the veteran guard also contributing enough rebounding and passing to avoid becoming purely a catch-and-shoot specialist. [Frazier II scores 24 in Blue Coats win](https://delawaresportsblitz.com/2021/02/)
None

Jemerrio Jones
Rebounding Playmaking Forward (1.05)
25.9
Medium (1.1)
6.1
8.0
2.7
1.7
42.74
Rebounding-oriented forward who created value through extra possessions, defensive activity and short-roll style passing rather than perimeter scoring. His previous G League résumé included an All-NBA G League Third Team selection and a league-leading rebounding season, making him a natural fit as Delaware’s physical frontcourt utility piece. [Jemerrio Jones Rumors](https://www.hoopsrumors.com/players/jemerrio-jones)
None

Jared Brownridge
Veteran Movement Shooter (1.05)
24.9
Medium (1.1)
12.3
1.9
1.9
0.8
39.04
Veteran perimeter sniper who supplied instant scoring without needing a high-touch offensive role. He repeatedly gave Delaware bench offense through movement shooting and deep-range volume, including a seven-three-pointer outburst during the team’s unbeaten start. [6-0: Brownridge scores 29 as Blue Coats hang on](https://www.oursportscentral.com/services/releases/blue-coats-beat-nets-for-sixth-straight-win/n-5668529)
None

Isaiah Joe
Instant-Offense Assignment Guard (1.1)
34.0
High (1.2)
8.5
2.0
1.5
1.5
35.64
High-volume perimeter gunner whose brief assignment was clearly about getting NBA-level shooting reps in a real game environment. The sample is tiny, but the role was unmistakable: Delaware gave him heavy minutes and significant three-point responsibility, and he responded with 15 made threes across the regular season and playoffs. [NBA G League Call-Up Tracker: Isaiah Joe assigned to Delaware](https://sports.yahoo.com/nba-g-league-2020-21-202039116.html)
None

Ivan Rabb
Backup Interior Scorer (1.0)
16.2
Low (1.0)
5.3
5.8
1.3
1.3
27.40
Interior reserve who offered soft touch around the basket, rebounding and some passing from the frontcourt. His return to Delaware came after NBA experience with Memphis and New York, but this season’s role was more about reliable depth than featured offense. [Ivan Rabb profile and Delaware return](https://sportscovering.com/ivan-rabb/)
None

Julian Washburn
Defensive Wing Connector (1.0)
22.9
Low (1.0)
7.9
2.6
1.4
1.0
25.80
Defensive-minded wing who filled possessions with spacing, positional defense and low-maintenance offense. Washburn’s value was tied to lineup balance rather than shot creation, and his experience with Memphis and multiple G League teams made him a useful veteran presence during Delaware’s run to the Finals. [Julian Washburn joins Fraser Valley after Delaware season](https://www.thebandits.ca/tc-roster-2021)
None

Braxton Key
Defensive Utility Forward (1.0)
12.3
Low (1.0)
4.3
2.1
1.1
1.6
18.20
Versatile young forward whose early role centered on defensive activity, physicality and opportunistic scoring rather than a large offensive workload. Key was a recent G League draft selection after helping Virginia win the 2019 NCAA championship, so this season functioned primarily as a developmental introduction to the professional rotation. [Blue Coats unveil 2021 roster](https://delawarelive.com/blue-coats-unveil-2021-roster-2/)
None

Lamine Diane
Frontcourt Development Reserve (1.0)
8.5
Low (1.0)
2.5
3.3
0.2
1.5
15.00
Athletic forward used in short reserve bursts, with his defensive length and rebounding offering more immediate value than perimeter creation. The small sample limits the conclusions, but his ability to produce around the glass and protect the rim gave Delaware a useful developmental option at the forward spots. [Lamine Diane: Minimal playing time Sunday](https://maxpreps.cbssports.com/college-basketball/players/2892212/lamine-diane/)
None

Brandon Sampson
Energy Wing Reserve (1.0)
8.3
Low (1.0)
1.8
0.5
1.3
0.4
8.00
Limited-minute wing whose main function was to provide depth and preserve the rotation rather than carry an offensive burden. Only six appearances make this a particularly small sample, and there was little contemporary coverage to support a broader evaluation beyond his reserve role. [Blue Coats unveil 2021 roster](https://delawarelive.com/blue-coats-unveil-2021-roster-2/)
None

**TEAM TOTALS**
—
**296.4**
—
**130.2**
**52.6**
**29.7**
**20.1**
**512.73**
—
—

### [HeatingUp Impact Index](https://heatingup.net/impact-index-explained/): Playoff Team Impact Spotlight

PLAYER NAME
ROLE TIER
MPG
USAGE TIER
PPG
RPG
APG
STK
IMPACT INDEX
NOTES
AWARDS

Paul Reed
Two-Way Interior Catalyst (1.1)
36.0
High (1.2)
18.7
9.0
3.7
4.6
95.04
Interior playmaker and defensive disruptor who remained Delaware’s most complete frontcourt piece during the three-game run. Reed followed a 26-point, 10-rebound semifinal against Toronto with 13 points and 11 rebounds in the Finals, where Lakeland’s physical defense finally limited his offensive rhythm. [Sixers’ Paul Reed Named NBA G League MVP, Rookie of the Year](https://www.si.com/nba/76ers/news/sixers-paul-reed-nba-g-league-mvp) — Sports Illustrated
NBA G League MVP (2021); NBA G League Rookie of the Year (2021); All-NBA G League First Team (2021); All-NBA G League All-Rookie Team (2021); All-NBA G League All-Defensive Team (2021); Eastern Conference Champion (2021)

Isaiah Joe
Lead Perimeter Shot Creator (1.1)
36.7
High (1.2)
23.3
3.7
2.7
1.7
82.90
Movement shooter with an unusually green light for a rookie assignment, Joe immediately became a major postseason scoring outlet. He exploded for seven threes and 28 points in Delaware’s first playoff win, then remained aggressive from deep as the Coats reached the Finals; his 23.3-point playoff average reflected a role built around constant perimeter pressure. [Sixers Rookie Isaiah Joe Dominates in NBA G League Playoff Debut](https://www.si.com/nba/76ers/news/sixers-isaiah-joe-dominates-nba-g-league-playoff-debut) — Sports Illustrated
Eastern Conference Champion (2021)

Justin Robinson
Franchise Floor General (1.05)
37.7
High (1.2)
15.3
3.0
10.7
3.3
81.40
Lead organizer who became especially valuable once the games tightened, Robinson controlled tempo while still providing enough scoring to punish defenses that overplayed Delaware’s bigger weapons. His 14-assist semifinal against Toronto was the clearest expression of the role, with his passing keeping the offense humming while Joe, Reed and Tucker attacked scoring gaps. [Thunder sign guard Justin Robinson to second 10-day contract](https://sports.yahoo.com/thunder-sign-guard-justin-robinson-230046581.html) — Yahoo Sports
Eastern Conference Champion (2021)

Rayjon Tucker
Primary Slashing Wing (1.05)
30.7
High (1.2)
16.7
2.3
2.0
1.3
56.20
Downhill wing who supplied the physical scoring element between Delaware’s lead guard and shooting threats. Tucker remained aggressive throughout the postseason, finishing the championship game as Delaware’s leading scorer with 20 points and repeatedly using his strength to get into the paint when Lakeland’s defense took away clean perimeter looks. [Sixers two-way player Rayjon Tucker offers Delaware Blue Coats bubble experience](https://www.inquirer.com/sixers/rayjon-tucker-sixers-two-way-player-delaware-blue-coats-nba-bubble-20210201.html) — The Philadelphia Inquirer
Eastern Conference Champion (2021)

Braxton Key
Bench Stretch Forward (1.05)
16.3
Medium (1.1)
10.7
5.7
1.0
1.1
42.74
Versatile forward who gave Delaware an important change of pace off the bench. Key’s 21-point semifinal against Toronto was a genuine swing performance, as he buried five threes in 19 minutes and forced the defense to respect a player who could otherwise attack the glass and defend bigger assignments. [Blue Coats beat NBA G League Ignite for eighth win](https://www.witn22.org/2021/03/02/blue-coats-beat-nba-g-league-ignite-for-eighth-win/) — WITN Channel 22
Eastern Conference Champion (2021)

Jemerrio Jones
Rebounding Playmaking Forward (1.0)
26.0
Medium (1.1)
5.3
8.7
3.3
2.0
42.46
Physical rebounder and connective passer whose value came largely between the scoring possessions. Jones grabbed nine rebounds and handed out five assists in the semifinal, helping Delaware maintain its physical edge without demanding touches from the primary creators. [Blue Coats Clinch First Playoff Berth in Franchise History](https://www.oursportscentral.com/services/releases/blue-coats-clinch-first-playoff-berth-in-franchise-history/n-5671568) — OurSports Central
Eastern Conference Champion (2021)

Michael Frazier
Veteran Perimeter Specialist (1.0)
19.0
Medium (1.1)
9.7
1.0
1.0
1.0
27.94
Veteran shooting guard whose postseason job was straightforward: space the floor, punish defensive help and provide a scoring burst when the second unit needed one. He had already shown that reserve scoring value during the bubble, including an 18-point bench outing during Delaware’s playoff push, but his playoff minutes remained more situational than central. [Blue Coats Clinch First Playoff Berth in Franchise History](https://www.oursportscentral.com/services/releases/blue-coats-clinch-first-playoff-berth-in-franchise-history/n-5671568) — OurSports Central
Eastern Conference Champion (2021)

Jordan Bone
Reserve Table-Setter (1.0)
15.0
Low (1.0)
2.0
2.0
3.0
1.0
16.00
Small-sample reserve guard whose value was primarily organizational rather than scoring-based. Bone had previously established himself as a pass-first G League point guard, but this postseason assignment was limited to a single appearance, making his 15 minutes more useful as a glimpse of his ball-handling role than evidence of sustained production. [Good day to be a Besiktas fan: Rondae Hollis-Jefferson is an Eagle](https://www.fiba.basketball/en/news/bcl-21-22-news-besiktas-icrypex-transfer-watch) — FIBA
Eastern Conference Champion (2021)

Julian Washburn
Defensive Wing Connector (1.0)
20.7
Low (1.0)
4.0
2.7
0.3
0.6
15.40
Low-usage wing who helped stabilize Delaware’s lineups with positional defense, size and simple perimeter offense. Washburn started all three playoff games in the supplied sample, but his role remained deliberately low-maintenance as the team’s higher-usage creators handled the ball. [2021 G League Playoffs: Raptors 905 detonate G League Ignite in first round](https://www.raptorshq.com/2021/3/9/22320385/g-league-2021-playoff-recap-toronto-raptors-905-ignite-final-score-ellenson) — Raptors HQ
Eastern Conference Champion (2021)

Ivan Rabb
Backup Interior Finisher (1.0)
11.7
Low (1.0)
5.3
3.0
0.7
0.6
19.60
Interior reserve who offered efficient finishing and rebounding in short stretches rather than a featured offensive role. Rabb’s playoff sample was especially small, and his limited minutes made his main contribution functional: provide another big body, finish around the rim and keep the frontcourt rotation intact. [Ivan Rabb: Productive off bench](https://www.rotowire.com/basketball/player/ivan-rabb-4102) — RotoWire
Eastern Conference Champion (2021)

[« Delaware Blue Coats 2021-22 Roster and Statistics](https://heatingup.net/delaware-blue-coats-2021-22-roster-and-statistics/)[» Delaware Blue Coats 2019-20 Roster and Statistics](https://heatingup.net/delaware-blue-coats-2019-20-roster-and-statistics/)

# Get 10GB of 5G data, unlimited UK calls and texts for just £1.89 a month with this Lebara SIM deal, ideal for travel and business trips

[Deals](https://www.techradar.com/deals)

[Wayne Williams](https://www.techradar.com/author/wayne-williams)

There's no lengthy contract, with the plan running on a 30-day rolling basis

    [0](https://www.techradar.com#viafoura-comments)

[Follow us](https://google.com/preferences/source?q=techradar.com)

This SIM-only Lebara offer makes switching particularly cheap for new customers. Its flexible setup will appeal to anyone making regular travel and business trips.

• **Best for:** Professionals and travellers who wants an inexpensive SIM-only plan with enough data for everyday browsing, social media, messaging and occasional streaming.

• **The deal:** The [Lebara 10GB Exclusive Monthly Plan is £1.89 a month (was £5.99)](https://lebara-mobile.pxf.io/c/221109/360019/5330?subId1=trdpro-us-1443558698095979997&sharedId=trdpro-us&u=https%3A%2F%2Fwww.lebara.co.uk%2Fen%2Fmsm%2Fp%2F441202.html) for the first four months for new customers.

• **Why it matters:** You get 10GB of 4G and 5G data, unlimited UK calls and texts, plus 100 international minutes to more than 50 countries. It runs on Vodafone’s network and uses a flexible 30-day rolling plan.

## Today's best SIM deal

[Lebara 10GB Exclusive Monthly Plan :](https://lebara-mobile.pxf.io/c/221109/360019/5330?subId1=trdpro-us-5123574630659361540&sharedId=trdpro-us&u=https%3A%2F%2Fwww.lebara.co.uk%2Fen%2Fmsm%2Fp%2F441202.html)

[was £5.99](https://lebara-mobile.pxf.io/c/221109/360019/5330?subId1=trdpro-us-5123574630659361540&sharedId=trdpro-us&u=https%3A%2F%2Fwww.lebara.co.uk%2Fen%2Fmsm%2Fp%2F441202.html)

[now £1.89 at Lebara Mobile](https://lebara-mobile.pxf.io/c/221109/360019/5330?subId1=trdpro-us-5123574630659361540&sharedId=trdpro-us&u=https%3A%2F%2Fwww.lebara.co.uk%2Fen%2Fmsm%2Fp%2F441202.html)

Lebara's 10GB SIM plan costs £1.89 monthly for the first four months, down from £5.99, with 5G data, unlimited UK calls and texts, plus 100 international minutes for new customers.

## Why we recommend it

There's no long-term contract or credit check, and Lebara says it won't increase the price of its SIM-only plans during 2026. You can use your data allowance for tethering and mobile hotspots, while EU and India roaming is included at no additional cost, subject to its roaming terms. Lebara runs on Vodafone's network, with 5G included where you have a compatible handset and coverage.

## Price context & historical value

The introductory price reduces the monthly cost from £5.99 to £1.89 for the first four months, saving £4.10 each month. That means you'll pay £7.56 rather than £23.96 over the introductory period, a total saving of £16.40. After the four-month offer ends, the plan returns to its regular £5.99 monthly price.

## Should you buy it?

✅ **Buy Lebara's 10GB Exclusive Monthly Plan if...**

You typically use 10GB or less of mobile data each month and want a low-cost SIM without committing to a lengthy contract. The included international minutes make it useful if you regularly call one of the eligible countries.

❌ **Skip Lebara's 10GB Exclusive Monthly Plan if...**

You regularly use considerably more than 10GB of mobile data. Heavy streamers and anyone who frequently relies on their phone as a hotspot may be better served by a plan with a larger data allowance.

Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!

Wayne Williams is a freelancer writing news for TechRadar Pro. He has been writing about computers, technology, and the web for 30 years. In that time he wrote for most of the UK’s PC magazines, and launched, edited and published a number of them too.

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# SEO Pricing: How Much Does SEO Cost? (New Data + Cheat Sheet)

Written by [Michael Ofei](https://backlinko.com/blog/authors/michael-ofei)

This is a complete guide to SEO pricing in 2026.

We surveyed over 300 SEO professionals with experience ranging from 1 to 10+ years.

Here are the highlights:

- The average monthly cost for SEO is $1,000-$2,500
- Hourly SEO services average $50-$100 per hour
- Agencies charge approximately 30% more on average than freelancers
- US-based SEO services cost 3-5x more than those from emerging markets

These numbers vary based on your business size, competition, and the provider’s experience.

I’ll explain this in detail, including how to think about your return on SEO costs.

                **Free resource:** Download our [SEO Vendor Evaluation Cheat Sheet](https://docs.google.com/spreadsheets/d/1LuIjoim87rVMRSQmAFOHE7H6LMXomTZem7OE8w-B-Dw/copy). It has key questions to ask providers, red flags to note, a metrics tracker, and a proposal comparison worksheet.


## What Does SEO Actually Cost in 2026?

The average monthly cost for SEO services is $1,000-$2,500.

Rates are influenced by several factors (more on that later).

We collected detailed data on the three main pricing models in the industry:

1. Monthly retainers
2. Hourly rates
3. Project-based pricing

Let’s break down what you can expect to pay with each approach.

### Monthly Retainer Pricing

Monthly retainers remain the most popular pricing option. This reflects the ongoing nature of SEO work.

Here’s what businesses are paying:

- **Entry-level (Less than $500/month):** Common for small local businesses or websites with minimal complexity. Primarily available in emerging markets like India/Latin America (42% of providers) and parts of Europe, but rare in the US/UK/Australia (only 7% of providers).
- **Small business tier ($501-$1,000/month):** Standard for established small businesses with simple websites. Consistently priced across regions, with similar adoption rates in Eastern Europe, India/Latin America, and Western Europe (26-28% of providers).
- **Mid-tier ($1,001-$2,500/month):** The most common range, ideal for mid-sized businesses or moderately competitive industries. Eastern Europe leads adoption (28%), closely followed by the US/UK/Australia (24%).
- **Premium tier ($2,501-$5,000/month):** Typical for competitive industries requiring experienced providers. Predominantly offered in the US/UK/Australia (34% of providers), with moderate adoption in European markets (21-22%).
- **Enterprise level (More than $5,000/month):** For large businesses, highly competitive industries, or specialized expertise. Primarily available in the US/UK/Australia markets (19%), with limited options elsewhere.

The pricing breakdown above shows that location greatly affects rates.

Your investment level also decides the services you can expect at each price point.

| Business Type | Typical Monthly Investment | Common Services Included | 
|---|---|---|
| Small local business | $500 or less | Basic on-page SEO, simple reporting | 
| Established small business | $501-$1,000 | + Technical fixes, content suggestions | 
| Mid-sized business | $1,001-$2,500 | + Content creation, basic link building | 
| Competitive industry | $2,501-$5,000 | + Advanced technical SEO, active link building | 
| Enterprise/large business | $5,000+ | + Custom strategy, dedicated specialists | 

### Hourly SEO Rates

Hourly rates for [SEO consultants](https://backlinko.com/seo-consultants) usually range from $50 to $100. This depends on the consultant’s experience and where they’re located.

- **Entry-level ($50 or less/hour):** Common for newer professionals (1-3 years experience) or providers in cost-sensitive markets. About 40% of professionals with less than 3 years experience charge this much. Rates average $30 per hour in India and Latin America, while in the US, UK, and Australia, they average $45 per hour.
- **Mid-level ($50-$100/hour):** Standard rate for professionals with 4-6 years of experience. Represents the most common pricing tier globally, averaging $75/hour in US/UK/Australia and $65/hour in Western Europe, but $55/hour in India/Latin America.
- **Senior-level ($101-$150/hour):** Experienced professionals with proven track records. Usually needs over five years of experience and specific skills in technical SEO or competitive fields. Most common in US/UK/Australia (averaging $130/hour) and Western Europe (averaging $125/hour).
- **Expert-level ($151-$200+/hour):** Industry veterans with 7+ years of experience offering specialized consulting. Most common in US/UK/Australia markets (averaging $180/hour), with limited availability in other regions.

Our data shows a near-linear relationship between years of experience and hourly rates.

For each year of experience, rates increase by about $15-25 per hour, up to 10 years.

                **When to use hourly rates:** Think about hourly pricing for technical projects, strategy consultations, or when you need expert help for a short time. 


### Project-Based SEO Pricing

For one-time initiatives or specific campaigns, project-based pricing generally falls between $1,000 and $5,000.

Technical SEO overhauls and link building campaigns have the highest rates in every region.

- **Basic projects (Under $1,000):** Simple audits, keyword research, or small-scale optimization. Most accessible for small businesses or startups. Dominates in India/Latin America (68% of projects) and Eastern Europe (45% of projects), but represents only 15% of US/UK/Australia projects.
- **Standard projects ($1,000-$5,000):** Comprehensive[site audits](https://backlinko.com/website-audit) , content creation packages, or initial optimization campaigns. The most common project range globally, representing 60% of projects in Western Europe, 55% in Eastern Europe, and 52% in US/UK/Australia. Ideal for established small to mid-sized businesses.
- **Premium projects ($5,001-$10,000):** Full-scale strategy development, extensive technical overhauls, or competitive market analysis. Suitable for growing mid-sized businesses or those in competitive niches. Most prevalent in US/UK/Australia (22% of projects) and Western Europe (16% of projects).
- **Enterprise projects ($10,000+):** Comprehensive strategies for large websites or highly competitive industries. Appropriate for established businesses with substantial digital footprints. Primarily found in top-tier markets like the US (18% of projects), UK (14%), and Australia (20%).

                **When project-based pricing works:** Use this model for clear initiatives with set deliverables and timelines.


## What Factors Affect SEO Pricing? (Rated & Ranked)

A handful of factors influence how much you’ll pay for SEO. It’s crucial to understand them to get bang for your buck.

We asked our respondents to rate the impact of these factors. Let’s take a look at the findings.

### 1. Website Size and Complexity

**Impact: Extremely High (Rated 5/5 by SEO professionals)**

If your website has thousands of pages, it’ll need much more work than a small site with just a few pages.

For instance, a small [local plumber’s website](https://backlinko.com/seo-for-plumbers) with 10 pages requires far less optimization than an online clothing store with many product pages.

- **Small websites (5-20 pages):** Lower end of pricing scale
- **Medium websites (20-100 pages):** Mid-range pricing
- **Large websites (100+ pages):** Higher pricing tiers
- **E-commerce or database-driven sites:** Premium pricing

### 2. Industry Competitiveness

**Impact: Very High (Rated 4.5/5)**

If your business operates in a highly competitive market like finance, legal services, or health insurance, you’ll face steeper SEO costs.

Why?

Because ranking in competitive industries is just harder.

Your SEO provider will need to contend with:

- Higher [keyword difficulty scores](https://backlinko.com/tools/keyword-difficulty-checker)
- Competitors with massive SEO budgets
- The need for exceptional [content quality](https://backlinko.com/quality-seo-content)
- More sophisticated link building campaigns

All of this translates to more work and resources required to get you results.

### 3. Provider’s Track Record and Experience

**Impact: High (Rated 4.2/5)**

Our survey shows a direct link between an SEO provider’s experience and their pricing.

Like any industry, skilled pros deliver better results in less time.

They’ve created effective systems, spot problems quickly, and have practical strategies that work.

Plus, they’ve likely built a network of relationships for [link building](https://backlinko.com/link-building) and have case studies to prove their approach works.

- **Entry-level (1-3 years):** Lower-tier pricing, often under $1,000/month
- **Mid-career (4-6 years):** Mid-range pricing, typically $1,001-$2,500/month
- **Veteran (7-10+ years):** Premium pricing, often $2,501-$5,000+ monthly

### 4. Service Scope and Comprehensiveness

**Impact: Significant (Rated 3.8/5)**

The breadth of SEO services you choose directly impacts what you’ll pay:

- **Basic SEO (keyword research, [on-page optimization](https://backlinko.com/on-page-seo)):** Lower pricing tiers
- **Standard SEO (basic + technical SEO, content creation):** Mid-range pricing
- **Comprehensive SEO (all services + link building, strategy):** Premium pricing
- **Specialized services ([international SEO](https://backlinko.com/international-seo), [ecommerce SEO](https://backlinko.com/ecommerce-seo)):** Higher rates

### 5. Geographic Location

**Impact: Moderate to Significant (Rated 3.3/5)**

While less important than other factors, location still creates substantial pricing differences:

- **US, UK, Australia providers:** Highest pricing tiers
- **Western European providers:** Upper-mid pricing tiers
- **Eastern European providers:** Lower-mid pricing tiers
- **South Asian, Latin American providers:** Lower pricing tiers

### Additional Considerations

- **Project timeline:** Accelerated timelines typically increase costs
- **Technology requirements:** Specialized tools or enterprise platforms may increase pricing
- **Starting position:** New or neglected websites normally need more initial investment than established sites with existing SEO foundations
- **Current technical status:** Sites with existing penalties, manual actions, or significant technical issues demand more specialized expertise and premium pricing

Understanding these factors can help you contextualize quotes and see if they suit your situation.

                **Technical issues?** Take a look at our comprehensive [guide to technical SEO](https://backlinko.com/technical-seo-guide) to see what might be hindering your organic traffic.


## What Services Should You Expect at Different Price Points?

Effective SEO is responsive and strategic.

Your investment level typically determines three key factors: depth, breadth, and expertise.

Let’s see how SEO services realistically scale with investment.

### Entry-Level ($500 or less/month)

At this price point, you’re normally working with:

- Newer professionals or providers from lower-cost regions
- Limited time allocation (usually 5-10 hours monthly)
- Focused strategies targeting very specific goals

**Strategic focus:** Most providers at this level focus on one main area instead of trying to cover all of SEO.

- Some specialize in technical fixes for critical issues
- Others focus on optimizing your most valuable pages
- Many provide a strategy for your team to implement

                **Realistic expectations:** Think of this as strategic guidance with limited execution. Progress will be gradual, often requiring your team’s involvement to implement recommendations.


**Best value when:** You have a small site, face limited competition, or have staff to carry out recommendations.

### Small Business Tier ($501-$1,000/month)

This price range usually offers:

- 10-20 hours of dedicated SEO work monthly
- A balance between strategy and execution
- Moderate progress on multiple fronts simultaneously

**Strategic approach:** Providers often start with high-impact fundamentals, then expand focus as those are addressed.

**Examples:**

- Initial technical improvements followed by ongoing monitoring
- Keyword targeting for your most valuable services/products
- Gradual expansion into secondary opportunity areas

**Best value when:** You want progress in several areas but can’t spend much. Or when you need expert help in a specific area of SEO.

### Mid-Tier ($1,001-$2,500/month)

This popular investment level provides:

- 20-40 hours of monthly work
- Both strategic direction and consistent execution

**Strategic depth:** At this tier, providers can address multiple SEO components simultaneously:

- Comprehensive technical foundation with regular improvements
- [Content strategy](https://backlinko.com/hub/content/content-strategy) with creation/optimization of key assets
- Proactive link acquisition targeting quality over quantity
- Regular analysis guiding strategy adjustments

**Flexibility:** Instead of rigid deliverables, mid-tier pricing allows providers to allocate resources where they’ll create the most impact:

- Some months might focus heavily on content creation
- Others might emphasize technical improvements
- Link building efforts typically scale with opportunities, not arbitrary targets

### Premium Tier ($2,501-$5,000/month)

At this level, expect:

- 40-80 hours of specialized work monthly
- Strategic leadership with dedicated implementation
- Custom approaches rather than standardized processes

**Strategic integration:** Premium providers develop strategies that:

- Align SEO with broader business objectives
- Integrate with other marketing channels
- Adapt quickly to market changes
- Prioritize high-ROI initiatives

**Expertise allocation:** Your investment typically secures access to specialized talent:

- Senior strategists directing your campaign
- Technical specialists handling complex implementations
- Content experts creating competitive assets
- Link building specialists focusing on high-authority acquisition

**Best value when:** You operate in competitive industries, need to overcome significant SEO challenges, or when [organic traffic](https://backlinko.com/organic-traffic) is a primary revenue channel for your business.

                **Further reading:** [How to Become an SEO Expert](https://backlinko.com/seo-expert)


### Enterprise Level ($5,000+/month)

The highest investment tier provides:

- 80+ hours of expert work monthly
- Multiple specialists dedicated to your account
- Custom solutions for complex SEO challenges

**Strategic distinction:** Enterprise-level SEO is characterized by:

- Custom research beyond standard tools and metrics
- Proprietary processes tailored to your specific challenges
- Cross-functional integration with your internal teams
- Predictive strategy anticipating market and algorithm changes

**Resource allocation:** Your investment secures both breadth and depth:

- Dedicated account teams with specialized experts
- Resources scaled to site size and market
- Capability to handle international and multi-domain strategies
- Advanced testing and data analysis informing decisions

**Best value when:** You operate large websites, compete in highly competitive markets, or need enterprise-grade technical implementations and strategies.

                **Further reading:** [Enterprise SEO: Strategies for Large-Scale Success](https://backlinko.com/hub/seo/enterprise)


## What Are the Hidden Costs of SEO?

When budgeting for SEO, look beyond the provider’s fee.

Successful SEO often involves extra costs that will not show up on your invoice.

### Your Time Investment

Most SEO projects need your collaboration.

This might include:

- Strategy alignment meetings (especially at campaign start)
- Approving content and major technical changes
- Providing access to website platforms and analytics
- Sharing insider knowledge about your industry and customers

Even with full-service providers, set aside a few hours each week for these collaboration tasks (at least at the beginning).

### Provider Specialization

The “hidden costs” can change a lot depending on your provider’s focus and your SEO plan.

Technical SEOs are great at site audits and fixing performance issues, but content creation is often outside their scope.

Content-focused providers produce engaging content, but usually rely on your development team to handle technical implementations.

Link-building specialists are skilled at securing valuable backlinks, but may not focus on optimizing your on-site elements.

Full-service agencies take care of everything, but usually come with a higher price tag due to the need to maintain a diverse team of experts.

What do you do?

Find out what your provider doesn’t cover. Then, choose if you’ll manage it yourself or raise your budget.

                **Further reading:** [How to Create an Effective SEO Strategy in 2026](https://backlinko.com/seo-strategy)


### Implementation Resources

When your consultant makes recommendations, someone needs to do them.

If your SEO package doesn’t include implementation, you’ll need:

- Developer time for technical fixes ([redirects](https://backlinko.com/redirects) ,[schema markup](https://backlinko.com/schema-markup-guide) ,[speed optimization](https://backlinko.com/hub/seo/pagespeed) )
- Writers for content creation and optimization
- Designers for visual elements that boost engagement metrics

The speedier your implementation, the faster you’ll see results.

Delayed execution means delayed ROI.

The bottom line?

Account for both financial costs and resource commitments when planning your SEO budget.

With these factors in mind, let’s see how to determine if that investment will actually pay off.

## Is SEO Worth It? (ROI Calculation & Case Study)

Will you see a return on your SEO investment? And when?

Knowing the usual cost pattern, what affects results, and how to calculate potential returns can help you set realistic expectations.

### The SEO Investment Timeline

SEO is a mid to long-term marketing channel that typically follows this trajectory:

1. **Initial phase (1-3 months):** Strategy development, auditing, and foundational changes with minimal visible results
2. **Growth phase (4-12 months):** Gradual improvements in rankings and traffic as content and authority build
3. **ROI phase (12-24 months):** Traffic converts to revenue, eventually exceeding your investment
4. **Compounding phase (24+ months):** Returns accelerate as your site gains authority and content assets accumulate

**Caveat:**

This is a general guide. 10 different websites will likely have very different timelines. Let’s look at the factors.

### Factors That Influence Your SEO ROI Timeline

A skilled SEO consultant should work with you to develop a realistic forecast based on your context.

#### What Accelerates SEO ROI

- **Low competition niches:** Faster rankings and less investment needed
- **High-value conversions:** Even modest traffic increases drive significant revenue
- **Strong technical foundation:** Less remedial work before growth can begin
- **Existing content:** Optimizing existing content delivers faster results
- **Quick implementation:** Businesses that rapidly act on recommendations see faster returns

#### What Delays SEO ROI

- **Highly competitive markets:** Requires more time and investment to make progress
- **Technical debt:** Significant issues must be addressed before growth
- **Low conversion values:** Requires more traffic to achieve meaningful revenue
- **Implementation delays:** Slow execution extends the timeline to results
- **Algorithm volatility:** Some industries face more ranking fluctuations

### Calculating Your Potential SEO ROI

While precise ROI prediction is challenging, this simple formula provides a starting point:

*Monthly SEO Value = Monthly Organic Traffic × Conversion Rate × Average Order Value*

For example:

*5,000 visitors × 2% conversion rate × $100 average order = $10,000 monthly value*

If your SEO investment is $2,000 monthly, that’s a 5x monthly return once you reach those traffic levels.

                **Important consideration:** SEO’s true ROI extends beyond direct conversions. Consider the lifetime value of customers, reduced dependency on paid advertising, brand authority, and the compounding nature of organic traffic growth.


### Real-World Example

I reached out to the SEO agency [StudioHawk](https://studiohawk.com.au/) to request a client case study. I wanted to highlight what consistent SEO investment can achieve, including all related costs.

They agreed.

To ensure accuracy, I personally contacted the client featured to verify all results and ROI calculations shared.

                **Note:** All figures are in AUD.


#### The Business Context

Hunter Talent is an Australian talent agency representing over 300 actors, models, and influencers.

When they started SEO, they had:

- Minimal organic visibility (232 monthly visitors)
- A new website with limited content

The SEO contract is a $1,500 month-to-month retainer, which includes:

- Technical SEO audits (monthly/bi-monthly)
- Metadata optimization
- 404 error resolution
- Navigation structure improvements
- Content recommendations (service page briefs and blog posts)
- Monthly backlink acquisition

                **Additional investment:** The client also spent $6,000 on a three-month digital PR campaign to complement their SEO efforts.


Total investment is 60 months x $1,500 monthly retainer + $6,000 digital PR campaign = $96,000.

#### The Timeline and Results

The traffic impact

- **October 2020:** Campaign begins (232 monthly organic visitors)
- **Early 2021 (3-6 months):** Investment breakeven point
- **Mid-2021 (~8 months):** First significant traffic increases
- **February 2025:** 6,288 monthly organic visitors (2,610% increase)

The revenue impact

- **Starting monthly organic revenue:** $0
- **Current monthly organic revenue:** $50,000-$100,000
- **Total additional revenue generated:** Approximately $3.8 million
- **ROI calculation:** 4,122% return ([$3.8M – $90K]/$90K)
- **Current impact:** SEO drives approximately 85% of the company’s seven-figure annual revenue

                “We started SEO before we even launched the brand — investing from day one. We’ve never run paid ads, and today, the brand brings in seven figures annually.

Around 85% of our revenue is driven purely by organic traffic — through briefed clients, talent applications, and inbound inquiries.”

**– Adam Jacobs, Managing Director**


#### Key Success Factors

While this is an inspiring outcome, it isn’t a usual case for SEO ROI. You should expect more modest but still significant returns.

What made this engagement particularly successful?

1. **Highly responsive client:** The agency noted that Hunter Talent implemented recommendations quickly
2. **Strategic content focus:** They built targeted service pages for specific types of modeling and acting needs
3. **Consistent investment:** Maintained the SEO campaign over several years (60+ months)
4. **High conversion value:** Talent agency services typically have substantial profit margins
5. **Low starting competition:** Beginning with minimal content allowed for substantial growth opportunity

Beyond these factors, the client believes in SEO as a primary marketing channel.

This shared belief often leads to a more effective campaign. Everyone gets the idea of delayed gratification and how SEO builds over time.

## How Do You Evaluate SEO Proposals?

Different SEO providers structure their offerings differently. This makes it tough to know how much to pay.

We’ve created a [free cheat sheet](https://docs.google.com/spreadsheets/d/1LuIjoim87rVMRSQmAFOHE7H6LMXomTZem7OE8w-B-Dw/copy) to use when talking with SEOs. Let’s break down some of the essential components.

### Ask the Right Questions

Before reviewing any proposals, ask potential providers these key questions:

- “What specific deliverables will I receive each month?”
- “How exactly will you measure success?”
- “What link building strategies do you use?”
- “How will you fix technical SEO issues on my site?”

Don’t settle for vague answers.

For example, if they say they’ll “improve your rankings,” ask: “Which specific keywords, and what’s the traffic potential?”

### Watch for Red Flags

Keep an eye out for warning signs.

The biggest red flags include:

- Guarantees of “#1 rankings” or specific positions
- Promises of immediate results (under 3 months)
- Unusually cheap pricing compared to other quotes
- Unwillingness to explain their specific techniques (run if they say they have a proprietary system)

### Compare Apples to Apples

Use our comparison worksheet to standardize proposals.

This makes it much easier to see which provider offers the best value, not just the lowest price.

When you use this worksheet:

- Fill in one column per vendor
- Complete every row, even if you need to follow up for missing info
- Take notes on communication style and cultural fit

## Make SEO a Great Investment, Not Another Marketing Write-Off

Now you know what SEO costs in 2026 and what affects pricing.

Use [our cheat sheet](https://docs.google.com/spreadsheets/d/1LuIjoim87rVMRSQmAFOHE7H6LMXomTZem7OE8w-B-Dw/copy) to compare at least 3-5 SEO providers before deciding. Focus on the value they’ll deliver rather than just the price tag.

The more you understand SEO, the better your chances of boosting your ROI.

                Check out our guide on [how to learn SEO](https://backlinko.com/learn-seo-fast). Taking 15-30 minutes to read it could save you $1,000s.


Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.